Pick up any moisturiser from a pharmacy shelf. Find the one with “Ceramides” printed big and bold on the front. Flip it over. Scroll the ingredient list to the bottom — past the water, past the glycerin, past the thickeners — and you’ll find ceramides sitting there just above the preservatives. Maybe 0.01% of the whole bottle.

That’s the game most skincare brands play. Lead with the hero ingredient on the label. Bury it in the formula. Charge a premium. Move on.

Xipxora started because that felt wrong. Not just strategically wrong — genuinely unfair. People with dry skin, barrier damage, pigmentation issues are spending real money on products that have real ingredients listed on the front and almost none of them inside.

We spent a lot of time on the formulation before anything else. Not the packaging, not the logo, not the brand name. The formula first. Three types of ceramides — NP, AP, EOP — at concentrations that actually do something. Niacinamide at 5%, not 0.5%. Hyaluronic acid that penetrates, not just sits on the surface.

And then we priced it under ₹500. Not as a budget play — as a statement. Good skincare should not be a luxury. Indian skin dealing with monsoon humidity, Delhi pollution, and Chennai UV should have access to real science without paying imported-product prices.

Two products. Both honest. That’s where Xipxora begins.